If you’re like most Phenomenal Women Entrepreneurs you’re running your business on a one-on-one business model that means you only get paid if you provide a service for your client—one client at a time. Starting now look at your business through a new set of eyes. Look for opportunities you may be overlooking that you can take advantage of now to increase your income and your happiness in your business. Here’s some ideas to get you started:
#1 Stop trading hours for dollars (rands) and sell your services in packages full of value for your clients. This takes a complete mindset shift and is definitely worth doing sooner than later. Don’t look at what everyone else in your industry is doing. Do what is best for you and your clients and what will bring your clients the most value. When you design packages for your clients that are full of value your worth increases in their eyes and they’ll pay you more than if they pay you for a session or two at a time.
Plus, you know it may take several sessions with your clients for them to get the results they want. If you offer them the ability to purchase one session at a time they may only invest in a session or two with you and stop short of getting the results they really, really want. So then you are both frustrated!
#2 Begin charging for valuable elements in your business that you now give away for f*ree. One of my clients is a Personal Trainer and after working with me realized she was giving away a lot of valuable time and information in a detailed initial assessment at no cost to the client at all. I helped her see how valuable her assessment was and that her clients would pay for the information she delivered from the assessment. And guess what? They are paying for the assessment now without complaint.
#3 Reorganize your business so your clients pay the most for valuable One-on- One time with you. When pricing your services arrange your business so your clients pay the most to spend time with you one-on-one. Make it a Platinum Style Program full of value and worth. Make it very special and elite for your clients to be able to work with you one-on-one and deliver them a focused, special experience in your Platinum Style Program.
#4 Ask yourself when was the last time you increased your fees and immediately raise them by at least 20%. Entrepreneurs and Women Entrepreneurs in particular, are notorious for NOT CHARGING ENOUGH FOR THEIR SERVICES. If you are offering a valuable service and you are answering a problem that your clients have they will pay you for this service. Most entrepreneurs barely get by because they aren’t adequately valuing the service they’re delivering to their clients enough. This step takes having strong confidence in yourself and the service you deliver. If you believe your service should be priced more because of the value you deliver, make sure your client understands the value you deliver and charge more!
#5 Write an Information Product that answers a big problem that keeps your clients up at night and sell it to them. Anyone can do this actually on almost any topic. Begin researching a problem or problems that keeps your clients (or audience) up at night. What do they really want to solve? Is it having enough money for their kids schooling? Is it fixing the pain in their back? Or Is it wanting to sell their house fast?
Whatever it is research the problem and all possible answers to the problem and write an e-book on it, record an mp3 on it—better yet, hold a seminar, charge for people to attend the seminar and then record the seminar and sell it later.
#6 Start a group Platinum Style Program or MasterMind. Begin offering group style programs where you can reach more clients with less of your time.
#7 Start a monthly membership program. Start a program where you charge a monthly fee for say VIP services. There is one lady in the US who has made a fortune doing this with her Pizza business. Her VIP clients pay a monthly fee for perks such as having their orders moved to the top of the list no matter when they order and so forth. If she can do this with Pizza (and she has a million dollar a year business in Pizza) anyone can do this with their business. As Dan Kennedy, the million dollar plus marketing genius, says “Your business is NOT different.”
